What are the different ways to get backlinks?
Here are content-based techniques:
- Quality content whatever it's about (landing page, blog, product page, about us, FAQs, ...)
- Top lists
- educational content
- So-called “Green content”
- Thought-provoking, irritating, annoying content
- White-papers
- Reviews and comparisons
- A dedicated blog section
- Make an interview
- Guest posts
Social media techniques:
- Social media outreach
- On-site social sharing actions
- Share to download buttons
- Specialized discussion forums (Quora, Reddit, StackExchange, ...)
- Linking and tagging others in social posts
- Quizzes, surveys, tests
Technical stuff:
- internal links
- Broken link building
- 404 errors
- Breadcrumbs
- RSS feed
- Create a sitemap
- Review robots.txt if there are any linked pages
- PBNs
- Expired domains
Submissions:
- Beta lists and startup submissions
- Business listings and catalogues
- Submit creatives to pinterest, scribd, slideshare, issuu
- Submit videos
- Develop and share to GitHub, Bitbucket, CodePen
- Wikipedia linking
Marketing and branding activities:
- Contests and giveaways
- Discounts and coupons
- Traditional (off-line) marketing
- PR articles
- Testimonials sections
- Ask the ones you know
- Buy backlinks via paid blog posts
- Launch/join an affiliate program
- Research, spy and find out what works for others
- Brand and name mentions
- Get interviewed
When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one another and in what ways. Certainly there are hundreds of ranking factors. But backlinks represent the most important metric for SEO.
The advantage of guest articles :
Guest blogging is the most effective way to reach new audiences. By publishing articles on other popular websites, you'll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation or your social media followers.
Use Google search queries to find blogs accepting guest contributors:
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + bloggers wanted
- your keyword + submit an article
- your keyword + want to write for
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
- your keyword + now accepting guest posts
The next step is to set yourself up for alerts when competitors are publishing new content on their websites.
- Subscribe to their email newsletters or follow them on social media.
- Catch up with their new content is to create a Google alert for the keyword “site:yourcompetitor.com." For example, if my competitor is TechCrunch, I can set a Google alert using the keyword: site:techcrunch.com
Build internal links.
Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts. With a good internal linking structure, you can help users easily navigate through your website and increase the overall user experience.
Promote your content.
Great content won’t get you backlinks unless you know how to promote it right. You have to get out in the world and do email outreach to promote your best articles.
One of the best strategies to do this is to contact bloggers or websites running weekly or monthly roundups.
Get interviewed.
Online interviews are hot right now, and a great and easy way to earn backlinks to your website. Once you become the authority in your niche, you'll get lots of interview invitations, but until then, to get started, you have to make the first step. Look for websites that are running interviews and tell them you would like to participate and what knowledge you can contribute.
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