Here are content-based techniques: Quality content whatever it's about (landing page, blog, product page, about us, FAQs, ...) Top lists educational content So-called “Green content” Thought-provoking, irritating, annoying content White-papers Reviews and comparisons A dedicated blog section Make an interview Guest posts Social media techniques: Social media outreach On-site social sharing actions Share to download buttons Specialized discussion forums (Quora, Reddit, StackExchange, ...) Linking and tagging others in social posts Quizzes, surveys, tests Technical stuff: internal links Broken link building 404 errors Breadcrumbs RSS feed Create a sitemap Review robots.txt if there are any linked pages PBNs Expired domains Submissions: Beta lists and startup submissions Business listings and catalogues Submit creatives to pinterest, scribd, slideshare, issuu Submit videos Develop and share to GitHub, Bitbucket, CodePen Wikipedia linking